NL B&UX

post@niklaslankenau.de
+49 (0)69 3486 8820
Konrad-Broßwitz-Straße 6
60487 Frankfurt am Main

Unnamed Client
Staging a new learning platform

Brand Space
Hauser Lacour, 2018
Stefan Hauser, Managing Partner Felix Kopp, Creative Direction Roxana Raschidi, Art Direction Cordula Mack, Project Management
As Art Director I have developed the spatial idea in terms of look and feel, materials, communication style and zoning. In the realization process I was involved in supplier management and the finalartwork of exhibits and graphics.

For an internal roadshow an unconventional experience should be created for a corporate initiative. The topics "War of talents, Softskills, Life-Long-Learning, Serious gaming, Distance learning, Augmented Reality, Teamwork and New work" were to be addressed to a leadership audience. The scenographic concept used sports court materials and co-working elements to create an energetic spatial experience.

Spatial concept

The scenographic idea for staging the room was to create an atmosphere of a sporting playground as metaphor for the competetive challenges in the future war of talents. Tartan material from the running track, flooring from the gym and wooden surfaces – inspired by today's common co-working spaces – create an energetic and unsual spatial experience for an executive audience.

Sporty and bold typography

Bold typography and strong statements – as known from the world of sport – welcome the visitor and communicate the key topics and facts regarding future recruiting, life long learning and employee development.