No fast money and growth, sustainable business development with respect for the company’s identity instead. Obermark does not see itself as a broker of companies, but as a responsible owner. Obermark’s attitude – characterized by sense, simplicity and sustainability – is made clear and tangible in its visual identity.
Clear typography, warm high-quality materials and subtle print finishing underline Obermark’s positioning. A desaturated color range, carefully selected and subtly refined materials communicate Obermark‘s attitude and love of detail.
The website with clarity, authentic photography and open interviews gives an impression of the motivation, the world of ideas and the beliefs of the company owners. Black and white keyvisual pictures create an uniform impression of the different hidden champion companies — the message: Each company is equal from the investor’s view.
Portraits of company founders, executives and employees show the people behind the success. Detailed texts, written by Brandeins magazine editors, figures and authentic, non-retouched photography show how the companies came to stand out in their niches as hidden champion.