The independent German law firm Oppenhoff has a long tradition, whose origins reach back to the beginning of the 20th century. With around 80 lawyers at its three offices in Cologne, Frankfurt and Hamburg, as well as international cooperations, the full-service law firm with leading commercial law expertise stands for excellence, team spirit and partnership-based advice in an increasingly complex and digital world.
The focus of the redesign was to confidently present the company's self-image as "Trusted Advisors" with heads strong in character and to express the company's quality standards and love of detail.
The luminous cyan, formerly the primary brand colour, was continued, but reduced in use in favour of meaning and supplemented by a colour canon consisting of dark, high-quality blue tones and a range of subtle, warm grey colours. The bold serif typeface, which is characterized by precise details is complemented by a friendly, elegant and modern sans typeface.
Oppenhoff is characterised by passion, quality and an eye for detail. These characteristics are visible and tangible in the carefully selected materials of the brand’s new comprehensive stationary.
The core design assets and simple design rules are documented in a styleguide. The approach was to develop a simple layout framework enabling marketing to communicate consistently and recognizable across a wide range of media – analog and digital.
Distinct margins, white space, a specific and striking use of the corporate fonts and the principle of the logo standing self-confident and centered – like a scale – usually on top of each media creates a coherent and memorable brand impression.
An even grid of dots, derived from the logo's distinctive ff-ligature, is used as a recurring keyvisual element and functions as subtle and elegant branding without the need for additional image material.
Simple, clear motifs stand for sectors and legal fields of the law firm. A modular set of illustrations enables abstract topics for specific editorial formats to be communicated in an identity-conscious and likeable way.