For an internal roadshow the given brief was to create a unconventional experience for a company’s initiative. Buzzwords like »War of talents, Softskills, Life-Long-Learning, Serius gaming, Distance learning, Augmented Reality, Teamwork and New work« need to be adressed towards an executive audience.
The scenographic idea for staging the room was to create an atmosphere of a sporting playground as metaphor for the competetive challenges in the future war of talents. Tartan material from the running track, flooring from the gym and wooden surfaces – inspired by today’s common co-working spaces – create an energetic and unsual spatial experience for an executive audience.
Bold typography and strong statements – as known from the world of sport – welcome the visitor and communicate the key topics and facts regarding future recruiting, life long learning and employee development.